Meet Blue

Client Blue by ADT

Who led the launch and development of ADT’s brand new DIY security system to battle the likes of ring, simplisafe, and cove? We did.
How did we dabba dee dabba do it? First, we looked at it as a home security remix. Second, we collaborated with Eiffel65 to remix the cult classic “I’m Blue” and reintroduce it to a contemporary audience. It’s dropping on Spotify soon. We even got to choose the synth sounds.

  • Brand Strategy
  • Broadcast
  • Campaign Ideation
  • Digital and Social Content
  • Landing Pages
  • Original Music