The Repositioning of a Company
The Fear Of Falling Behind. What lingers in the back of every business person, brand manager, owner’s mind every day -- every night when it’s time to sleep.
Vonage Business is in the business of communication. They selected Bear In The Hall to reposition their company -- to take that simple powerful notion of FOFB and demonstrate its power to push businesses to new levels of success.
Bear In The Hall Created Vonage’s new Ultimate Driving Machine line --
“Communication is Everything.”
We are now about to create all the marketing materials and content to introduce the new vision to internal audiences, clients and prospects -- including the Communication is Everything Manifesto which Bear In The Hall will personally present to the company at their corporate offices in Holmdel, NJ.
Campaign Assets Include: positioning, brand video, 3 :15 and 3 :30 radio and digital spots, 2 :30 TV Spots, 3 radio spots and live read scripts, display banners, sales collateral, website, social, PR
- Project: Vonage