'The Healthiest You Ever"
Bear In The Hall principles Nicole Bonito and Tom Cook led the 2016 and 2017 National Digital Promotion for Culturelle’s “The Healthiest You Ever.”
Five-month national program
Immersive online interactive experience
Deep and varied content including: videos, quizzes, infographics, social sharing, instant wins and Grand Awards.
Second-year evolved the promotion, building the Culturelle community through entertaining user generated content.
- The Healthiest You Ever Promotion has been Culturelle’s most successful digital promotion in their history.
- Project: Culturelle